Likely, you have heard of social media web sites such as Facebook, Twitter, LinkedIn, MySpace and Classmates. Though the intended (and actual) audiences for each vary, all exist as a means of connecting with the people and things that make you “you.” For instance, love a certain brand of potato chips? Become a fan on Facebook, tweet about it on Twitter, and connect to the CEO (if he’ll have you) in LinkedIn.

As a reader of Process Cooling, you also may want to connect with the magazine -- and you can, in several ways.

We're introducing Microsoft’s Mobile Tags to connect our print pages -- yes, the paper and ink pages -- directly to our website, suppliers' sites, videos and more. Want to try it? The reader works on most current smart phones, including Windows Mobile (5.5 and above), iPhone, Blackberry, Symbian and J2ME. Also, you’ll need to download and install the application on your smart phone.

Once you have the app on your phone, look in the magazine for the colorful tags that look sort of like a bar code -- or simply use the one loaded on this page. Press "scan" in the app and direct your phone's camera lens at the tag so it shows on your phone's display. Voila! Your phone’s browser will take you to Process Cooling’s website.

A growing number of businesses are using the tags to connect printed material with online resources such as web sites, videos and surveys. Once you have the app, look around, and you may begin to notice the colorful tags in many places, such as billboards, menus and more. Any company can use the tags, so consider how it might help your company as well.

Become a fan of Process Cooling on Facebook by visiting and then search for Process Cooling Magazine. (There's also a link at the bottom of the page.) While there, feel free to add me as a friend as well by visiting Both the magazine page and my profile are updated regularly with news, links, related stories and other items, so there’s always something different to read about.

If you prefer your social media in more digestible bites, there’s also Twitter. Join Process Cooling’s growing number of followers and read my tweets about topics such as industry news, innovative products or free webinars. If you use Twitter, tweet me any time at @ProcessCooling. If you don’t, simply visit to view my most recent tweets.

For those of you that are LinkedIn fans, never fear! You can connect with Process Cooling there. Join our group, Process Cooling Network, and you can participate in discussions with like-minded industrial heating professionals, post a job or search for one, view postings from other members and find other content as well.

So, wherever you want to connect with Process Cooling, we're working hard to bring you valuable information there. Let us know how we're doing.

Linda Becker, Publisher and Editor,