For a look at how Paratherm, a maker of heat transfer fluid in West Conshohocken, Pa., has changed its website, go to Completely reorganized, the site is packed with educational content from tip sheets to technical information. No registration is required to enter the site or to request information. The company says it wants to avoid “roadblocks” for its site visitors.

The Paratherm site presents details about the company’s eight fluids, including those that operate at low temperatures. Practical content includes the “User’s Guide for Heat Transfer Fluids and Systems,” which contains more than 20 articles on fluid applications, contamination, fire prevention, water removal, fluid maintenance, fluid analysis, system components and cleaning systems.

For a four-minute video overview of the new site and its navigation go to and type “Paratherm” in the search box. For Paratherm’s Spanish-language site, go to