Xylem Inc. will market its industrial heat transfer brand, formerly known as ITT Standard, as Standard Xchange.
The name change is part of the
transition that has occurred at Xylem following ITT Corp.’s reorganization and
divestiture into three stand-alone companies in 2011: Xylem, a global water
technology company; ITT Exelis, a defense business; and ITT Corp., which
continues as a standalone industrial products and services company.
“The change of our brand name is an
important event for our customers and our employees. It signals our future in
creating innovative heat transfer products and solutions, while referencing our
95-year heritage in serving the industrial process market,” says Tom Reid,
director of Standard Xchange.
The name acknowledges the business’s
history, which includes more than 50 years as part of American Standard and
more than 25 years as ITT Standard, while at the same time, the name also
evokes a connection to the many products and solutions the business provides
that enable the efficient exchange of energy.
Formed from several of ITT’s water,
fluid handling and analytics businesses, Xylem is a company focused on solving
the world’s most complex water - related problems. The Xylem portfolio includes
Standard Xchange along with other well-known and respected product brands,
including Flygt, Goulds Water Technology and Bell & Gossett.
ITT Standard Rebranded
May 23, 2012