With the launch of a new division dubbed Hunter Industrial, the Hunter Fan Co., Memphis, is expanding into the industrial and commercial cooling market.

Hunter debuted its Titan industrial fan, a high volume, low speed fan, at the 2016 AHR Expo in Orlando. The fan is supplied in five sizes ranging from 14 to 24' blade spans.

The Titan’s direct-drive electronically commuted motor allows for a more efficient, lightweight product, says the company. The unit is reportedly up to 50 percent lighter than competing products to ease installation. Other features include “lubricated for life” bearings and a touchscreen interface that allows users to integrate the unit with a building-management system through industry-standard protocols.

First deliveries of the new fan will occur in April.