Bacharach Inc., a manufacturer of refrigerant gas leak detection and monitoring instruments, launched an updated website and brand identity. As part of the update, the company revitalized its logo and redesigned its collateral materials to provide a clearer and stronger presence within their focus markets.

The new brand identity more closely follows Bacharach’s strategic direction and focus of instrumentation solutions for the refrigeration and HVAC industries.

The redesigned website also aligns the focus markets and applications with the company’s fixed and portable gas detection and monitoring instrumentation. With improved navigation, users can easily find detailed information about Bacharach’s products, related capabilities and applications. The website also contains downloadable assets such as product manuals, brochures, instructional videos and data sheets, as well as a newly designed service support section and an area where visitors can keep current with company news and new project developments.