When you make an equipment purchase, what — besides price, of course — influences what you buy and from whom? We’d all like to think that our buying choices, large and small, are based on good research and a judicious weighing of the costs and benefits of each option.
For instance, over the summer, I replaced my ancient but sound 2003 Chevy Malibu with a new vehicle. Since I prioritize maintaining an otherwise well-running vehicle over having the newest or latest model, I wanted the vehicle I selected to have sound reviews and to be equipped for potential future uses. And of course, I wanted to get the best possible deal while getting a car that appealed to me. To arrive at my final choice (a Jeep Cherokee), I spent a few months reviewing car specifications, comparing various models from many automakers, and test-driving more than a few. I am satisfied with my purchase and happy with my vehicle. Yet, since joining one of those ubiquitous Facebook groups for Jeep Cherokee, I’ll admit to moments of doubt. Reading some of the complaints makes me wonder whether my cost-benefit analysis was thorough enough. Did I accurately evaluate the total cost of ownership? (Time will tell, but on balance, I believe I did.)