BNP Media, the parent company of Process Cooling, established BNP Engage to serve B2B marketing needs via a creative agency. Previously known as orangetap marketing, BNP Engage can capitalize on the industry-specific expertise of more than 45 publications produced by BNP Media. It connect its clients to an audience of decision makers across multiple industries, including industrial process cooling applications. BNP Engage provides end-to-end project management and content creation services powered by niche-market knowledge.

“This isn’t a run-of-the-mill marketing agency. BNP Engage is uniquely positioned to connect businesses with services powered by our well-established editorial, publishing, and marketing infrastructure at BNP Media. Our in-house industry expertise and technical know-how enables us to create the kind of content that can drive their marketing, and leverage it to reach niche audiences across a wide range of markets,” said Tagg Henderson, owner and Co-CEO of BNP Media.

BNP Engage’s team works with clients to develop the strategy, manage the creation, and coordinate the delivery of custom content that engages and connects customers with the industry-relevant information required for decision-making.